Mindful Medicine

Mindful Medicine is a political campaign aiming to dissolve social stigmas around plant-based psychedelics and promote them as a form of mental health therapy.
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The campaign's goals are to increase self-education around psychedelics as medicine, research funding to further widespread medicinal usage, and promote active involvement in legalization legislation. ​The Mindful Medicine campaign applications include a design system identity, informational posters, and a plantetary wellness garden in Golden Gate Park in San Francisco (dedicated to cultivating and educating people on psychedelic medicines). The garden has complementary merchandise and informational literature, proceeds of which fund further research.
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All these aspects aim to educate people on psychedelics from a place of scientific factuality and encourage approaching these substances as medicinal plants with benefits, rather than harmful drugs.