GitHub Universe

Working closely with GitHub and Tinsel, the esteemed event designers, our team at Volume Inc. helped to realize the theme and overall experience of GitHub’s annual Universe conference. We then devised a wayfinding signage system to help attendees navigate the expansive Fort Mason site in San Francisco, a much larger footprint than conferences past.

Inspired by past World’s Fair and other historical expos, we channeled the conference brand (designed by BUCK) to create a system that is functional and exuberant. The signage structuring was derived from the industrial scaffolding present all over the Fort Mason site. Brand colors and shapes lended to color coding specific site locations.

The scope for this project included a functional wayfinding signage system and complementary site map; directional ground graphics;  historical anniversary column promenade; and interior signage for each major building.