Future Netizens
Campaign Design | 2022
The Future Netizens is a political campaign exploring Gen Z's long standing relationship with the Internet in the face of Surveillance Capitalism. The campaign's touchpoints include a informational manual, companion website, and series of posters wheat-pasted out in the streets of San Francisco.
This manual is an informational zine focused on educating readers on the current state of the internet (how the default mode of being online is dependent on surveillance and pigeon-holes users/the content they’re exposed to) and how we can combat it with data levers. It also details each type of data lever. The content is divided into an informational section, followed by a more personal, manifesto-based one. Through adopting digital aesthetics and a contemporary design language, this zine aims to take the reader out of the normal circumstances where they think about the Internet and push them to consider it in a different light. It was distributed at local bookstores all over San Francisco.
The zine's companion piece is a website that serves as an archive of data leverage resources (everything from VPNs and AdBlockers to alternative search engines or ways to pirate media) and it was the metaphorical start of carving out that type of online experience the Future Netizens are visualizing.
Special thank you to:
Groove Merchant Records
City Lights Bookstore
The Booksmith SF
Dog Eared Books