Friends of Alemany Farm

"If you can feed yourself, you can free yourself." —Mary Reynolds

​Friends of Alemany Farm (FOAF) is the largest urban farm in San Francisco and has long been an amazing food resource in the Bay Area. Founded in 2005, the urban farm harvests roughly 10,000 pounds of fresh produce annually that is given away to local residents, volunteers, etc. FOAF's main goals are to empower local residents in sowing their own food security and sovereignty, increase ecological knowledge, and sow the seeds for economic and environmental justice.​

FOAF asked us to create a new branding system that honors its past and mission, and also recognizes its evolving values and commitment to moving the needle of environmental and social justice further forward.​

We created an identity that recognizes the connection Alemany Farm volunteers cultivate with the land and with each other, celebrates the amazing, diverse community the organization has built and highlights all of the different farm programs. This identity symbolizes that while the organic matter and location of farm work might change, FOAF’s commitment to activism and bettering its community does not.